Handing Out Promo Cards at Conventions

I have a wonderful friend who has agreed to hand out promo cards for my new book (which is free) at Dallas Fan Days this coming weekend.  I am blessed with such wonderful friends who would hand out a hundred or so cards to various celebrities, published authors and convention goers.

I created this promo card using Pages:

I’m hoping to have a successful day this weekend even if I can’t make it to Fan Days (and I’d like to, because Stan Lee will be there).  I think if I can take my friend out to dinner or give him a free book out of the deal it will be worth it.  Who knows how many people, influential or otherwise, will get a promo card, get curious, and download the book.

The trick is to create a small card (about the size of a business card) that has everything you can fit onto it about your book without being too much to see.  I know mine looks busy, but on this small card is a blurb about the book, a QR Code that leads them to the Smashwords website to get a free copy, announcements about upcoming installments and then the URL of my blog.  If I’ve learned anything about advertising, the words “FOR FREE” (and a catchy looking cover image) are the two most important things you can place on one of these promo cards.

I printed them on glossy card stock at OfficeMax for around $15 for 200 cards (or 20 sheets, front and back) and will get a lot of use out of them in the next few weeks as I amp up the promotion of Book 2: The U.S.S. Ronald Reagan.

Here’s hoping.

Published by Roger Colby, Novelist, Editor

Roger Colby is a novelist and teacher who has taught English for nearly two decades. He is also an avid reader of science fiction who feels, like many other sci-fi readers, that he has read everything. He writes science fiction for the reader who is looking for the next best thing, something to excite them into reading again. This blog is his journey as a writer and his musings about writing. He also edits manuscripts for a fee and is an expert at helping you reach your full potential as a writer.

One thought on “Handing Out Promo Cards at Conventions

  1. This is a great idea! ALthough I’ve seen them on various items, I am a little unsure what a QR Code is, how it works and how one goes about putting it on things. Looks like I have a bit of research ahead of me, to figure it all out! 🙂

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