How I’m Using Facebook Advertising

Well, The Terminarch Plot has been available for 6 weeks and my sales are pretty dismal.  I’m undaunted, however.  Recently I was paid for an editing job and that gave me some capital to throw at the problem.

Rather than throw money around willy-nilly (which would be irresponsible) I decided to spend some time doing research to figure out what would be the best way to reach the most potential readers without spending a fortune.  I am now passing this information on to you.

The first thing I did was create a Facebook page for the new novel series.

terminarch plot facebook

I used “Product/Service” and when I do my Kindle Countdown Deal (dropping the cost of the Kindle edition to .99 cents for 7 days) I’ll invite all of my Facebook friends to the page.  If they click “Shop Now” they will be taken to the Amazon page to buy the book.  At the same time, I will click on “Promote Website”.

If you click this, you will be taken to a page where you can (for $20 per day for 7 days) get an estimated 47-87 clicks per day going directly to your book page.  This is only $140 total and is a really good buy because Facebook will only target people who like to read science fiction or whatever genre you select.

With this and a couple of other websites (Ignite Your Book, Bargainbooksy and I will reach thousands of potential readers and hopefully get a few of them to bite.  I will post again after the campaign and provide the results of my efforts.

Published by Roger Colby, Novelist, Editor

Roger Colby is a novelist and teacher who has taught English for nearly two decades. He is also an avid reader of science fiction who feels, like many other sci-fi readers, that he has read everything. He writes science fiction for the reader who is looking for the next best thing, something to excite them into reading again. This blog is his journey as a writer and his musings about writing. He also edits manuscripts for a fee and is an expert at helping you reach your full potential as a writer.

5 thoughts on “How I’m Using Facebook Advertising

  1. Because of shear volume and changing social media metrics, it’s getting harder than ever to be seen online. Thanks for writing this. I’ve used Facebook advertising before, but your Kindle Countdown Deal is a good idea.

  2. My best friend and I laugh about the people out there (and they do exist) who think that you just have to put stuff on the Internet to make that thing that’s really important to you spread like wildfire to the world.

    “Oh, sure!” we say. “Just push the ‘VIRAL’ button!”

    If only, right?

    I won’t lead the witness with any further commentary on my own advertising efforts and results quite yet, Roger. I’ll definitely check back to see those results (and then I’ll share my own).

    In the meantime, onward, forward! Little by little …

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