Use Everything to Promote Everything

Pageflex Persona [document: PRS0000039_00004]There is a solid reason I haven’t released my short story compilation recently.  In fact, I’m brushing on some finishing touches before it is released very soon.

The fact is, I was ready over a week ago to release it, but after talking to a friend who had one of his brilliant ideas I realized I was missing out on an opportunity to promote my other books.

The short story compilation I’m publishing is called The Headless White Horse, and is chock full of stories about monsters, things that terrify me and some science fiction that tickled my brain.  However, as my friend pointed out, everything I do needs to promote the other books I’ve written.

I have included a couple of backstory short stories for my space opera series The Five Rims.  These two stories will give a little insight into the events of The Terminarch Plot and The Terminarch War.   I have also included the first chapter of the third novel The Shibboleth Code, which will hopefully make readers of the short story want to check out the other books.

The idea here is to use everything to promote everything.

Use any chance you get to promote your other work through your current project.  This might mean short story compilations targeted at giving backstory to your current novel or inserting a blurb or two about other books you’ve written at the back of your current book.

Hopefully you can gain new readers from someone who just likes to read short stories.  Short story compilations are usually cheaper than the larger novel and are easier for people to pick up.  In those short stories, show the reader what you are capable of creating.  Those short stories should be your best work.  This will lead the reader to (hopefully) check out the other things you have written.

I will wait and see what will happen with the short story compilation and whether or not it leads to more sales of the series.  We indie writers have to use every opportunity to get our work in front of others.

Don’t miss any of them.

Published by Roger Colby, Novelist, Editor

Roger Colby is a novelist and teacher who has taught English for nearly two decades. He is also an avid reader of science fiction who feels, like many other sci-fi readers, that he has read everything. He writes science fiction for the reader who is looking for the next best thing, something to excite them into reading again. This blog is his journey as a writer and his musings about writing. He also edits manuscripts for a fee and is an expert at helping you reach your full potential as a writer.

7 thoughts on “Use Everything to Promote Everything

  1. Funny, I’ve been reading a lot about this advice lately — just as I set into only my second book. So another timely reminder.

    I hope the new work is a smashing success and that your fan base continues to build.

  2. Exactamundo. Can’t wait to see what’s up with this crazy horse and his/her mysterious friends! Like the great Chinese poet said:

    Two little tigers
    Two little tigers
    Running fast
    Running fast
    One has no tail
    One has no head

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