An Interview With a Marketing Manager: Advice to Self-Publishers

Josh Mosey, who runs a blog here on WordPress is a marketing manager who owns his own marketing business, specializing in creating print materials for the publishing industry.  He has also worked at a book store for many years.   I was able to interview him about his industry and how he relates to self-publishers likeContinue reading “An Interview With a Marketing Manager: Advice to Self-Publishers”

Houghton Mifflin Files for Bankruptcy and the Publishing Industry Limps On

The San Francisco Chronicle yesterday reported that “Houghton Mifflin Harcourt Publishing Co., the publisher of authors from Mark Twain to J.R.R. Tolkien, sought bankruptcy protection to eliminate more than $3 billion in debt.  The company, based in Boston, listed $2.68 billion in assets and $3.53 billion in debt in Chapter 11 documents filed today inContinue reading “Houghton Mifflin Files for Bankruptcy and the Publishing Industry Limps On”

How a Book is Born: A Humorous Yet Truthful Look at Publishing

Yesterday I brought up the point that it is strange how James Patterson completes the herculean task of churning out 12 best sellers in a year.  Today I found an info graphic by Mariah Bear that is a humorous satire of what it takes to get published these days, but it is also laden withContinue reading “How a Book is Born: A Humorous Yet Truthful Look at Publishing”